About Furl

We're building routing
that gets out of your way.

Furl is a small, focused team building edge routing infrastructure for the people who power the modern web — without requiring a DevOps engineer to do it.

The origin

Furl started because we kept solving the same problem: a client had a Webflow marketing site, a WordPress blog, and a Wix site — all on separate subdomains — and every SEO consultant they spoke to told them it was hurting their domain authority.

The fix? Subfolder routing. Move blog.acme.com to acme.com/blog. Simple concept, painful execution. The existing solutions required a server, a custom nginx config, or a frontend engineer willing to spend a day on infra instead of product.

So we built the tool we wished existed — a dashboard where you point a path to a platform, and it just works. No server. No PR. No on-call rotation. Live in minutes.

What we believe

01

Infrastructure should be invisible

The best routing layer is the one you never have to think about. Furl handles DNS, SSL, caching, and proxy logic so your team stays focused on building product — not plumbing.

02

Latency is a product decision

Every millisecond of latency is a business cost. We run at the edge — 260+ Cloudflare locations — so routing decisions happen in sub-millisecond time, beside the user, not in a data centre 3,000 miles away.

03

Non-engineers deserve great tools

Marketing teams, founders, and content strategists shouldn't need a PR or an on-call engineer to change where /blog points. Furl gives them the dashboard they've been waiting for.

04

Transparent pricing, always

We don't charge per seat. We don't bury costs in overages you'll only discover on month 2. The pricing page tells you exactly what you'll pay, and that's what you'll pay.

The team

JO

James Okafor

Co-founder & CEO

Previously built and sold a web agency serving 40+ SaaS clients. Obsessed with removing ops burden from small teams.

AA

Ama Asante

Co-founder & CTO

10 years of distributed systems. Ex-Cloudflare. Believes the edge is where the interesting infrastructure problems are.

LP

Lena Park

Head of Product

Came from Webflow and knows exactly the pain of trying to route a custom domain without a server. That's why she joined.

TO

Tom Osei

Engineering

Full-stack. Workers specialist. If it runs on V8 isolates, Tom probably knows three things most people don't.

We're a small team building in public. Say hi.

Get in touch →We're hiring