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Edge routing, web infrastructure, platform-building, and the occasional strong opinion from the team at Furl.
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Why routing /blog and /docs as subfolders instead of subdomains can be worth 15–35% more organic traffic — and how to set it up without a server or a PR.
Subfolder routing has a direct impact on domain authority and search ranking. Here's the technical story of why Furl runs at the Cloudflare edge — and what that means for your organic traffic.
We documented a real migration — DNS changes, a 90-day Search Console timeline, and the exact numbers. Here's what actually happened when we moved blog.acme.com to acme.com/blog.
A practical walkthrough of connecting your domain, adding DNS records, creating your first route (subfolder path), and going live — from scratch, no code required.
Google has spoken. Studies have confirmed. The answer isn't ambiguous — and yet thousands of sites are still splitting their domain authority by accident. Here's the research, the real-world data, and what to do about it.
Most companies run three or four separate platforms -- a blog, a docs site, a store, a marketing site. Each one lives on a subdomain. Here's how to unite them all under one domain without touching a server, and why it matters more than you think.
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WordPress is the best publishing platform available — but getting it onto yourdomain.com/blog without a server has historically been painful. This is the definitive guide: DNS records, link rewriting, cookies, and every WordPress-specific gotcha.
Webflow's native custom domain feature points to a subdomain. SEO experts consistently recommend subfolders instead. Here's how to route your Webflow site to a subfolder — and what Webflow-specific gotchas you need to know about.
WooCommerce runs on WordPress, but WordPress expects to own the root domain. Here's how to route a commerce-enabled WordPress site to /shop with Furl without breaking carts, cookies, or checkout.
A reverse proxy on a VPS in us-east-1 adds 180ms for a user in Singapore. Edge routing adds 8ms. This post explains why — with real latency measurements from 11 cities — and what it means for your site's Core Web Vitals.
Managing routing for dozens of clients across separate DNS dashboards, with separate logins and zero cross-account visibility, is how agencies lose hours every week. Here's the system that fixes it.
Webflow is a strong choice for documentation and knowledge base sites. Getting it onto yourdomain.com/docs — not a subdomain — requires a routing layer Webflow doesn't provide natively. Here's the complete setup.
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