Now in public beta→ Read announcement

Route any subdomain.
Without touching code.

Furl proxies your custom domain to Webflow, Framer, WordPress, Squarespace, and Wix — live in minutes, with A/B testing and analytics built in.

See how it works
🔒mycompany.com — Furl Proxy
/blog
→ proxies to
mybrand.wordpress.com
Active
/landing
→ proxies to
mybrand.webflow.io
Active
/portfolio
→ proxies to
mybrand.framer.site
Active
2.4M
Requests/day
0.8ms
Avg latency
99.99%
Uptime
Trusted by teams at
Webflow SitesFramer AppsWordPress BlogsSquarespace SitesWix Sites

Works seamlessly with

WebflowFramerWordPressSquarespaceWixWebflowFramerWordPressSquarespaceWix
Setup

Live in three steps

01 / CONNECT

Add your domain

Enter your existing domain. We generate the exact routing, verification, and SSL delegation records for your hostname type.

CNAME/ALIAS @ → https://proxy.usefurl.com
CNAME www → https://proxy.usefurl.com
CNAME _furl → <token>.verify.usefurl.com
02 / ROUTE

Create route rules

Map any path to supported origins. Point /blog to WordPress, /landing to Webflow — all from one dashboard. Custom framework origins are currently gated while no-code platform reliability is being hardened.

/blog → mybrand.wordpress.com
/landing → mybrand.webflow.io
/portfolio → mybrand.framer.site
03 / SHIP

Go live instantly

SSL is provisioned automatically. Changes propagate globally in under 1 second. No deploys needed.

✓ SSL active
✓ 0.8ms avg latency
✓ 260 edge locations
Features

Everything your
routing needs

A/B Traffic Splitting

Split traffic between any two origins with statistical confidence scoring. Auto-declare a winner when significance is reached.

Control (58% CVR)Variant (41% CVR)

Smart Redirects

301/302 redirects with wildcard patterns, regex support, and bulk CSV import. Zero-latency matching at the edge.

source: /blog/:slug
dest: /articles/:slug
status: 301
hits: 48,291

Instant DNS Verification

We check your DNS records every 5 minutes and send you a notification the moment your domain goes live.

CNAME/ALIAS@https://proxy.usefurl.com✓ verified
CNAMEwwwhttps://proxy.usefurl.com✓ verified
CNAME_furl<token>.verify.usefurl.com✓ verified

Platform-Aware Proxying

Furl knows how each platform works — link rewriting, cookie handling, and header forwarding are configured automatically.

WebflowFramerWordPressSquarespaceWix

Edge Analytics

Real-time traffic data from every edge location. Visitor counts, page views, route breakdowns, device and geo distribution — all without cookies or JS snippets.

TRAFFIC LAST 14 DAYS
Visitors
+12.4%24,891
Pageviews
+8.1%71,240
Bounce rate
−2.3%38.2%
"Your domain
should work
for you —
not your
tech stack."
01 — PRINCIPLE
Routing is infrastructure, not code
The best routing layer is one you never have to think about. Furl manages it at the edge so your engineers can stay focused on product.
02 — PRINCIPLE
Latency is a feature, not a footnote
We're built on Cloudflare's global network — 260+ locations, sub-millisecond cache reads, and no single point of failure between your visitors and your content.
03 — PRINCIPLE
Non-engineers deserve great tools too
Marketing teams, content strategists, and founders shouldn't need a pull request to move /blog to a new platform. Furl is the dashboard they've been waiting for.
Pricing

Simple, transparent pricing

Start free. Upgrade when you need to. No hidden fees, no per-seat charges.

Starter
For individuals and side projects.
Free
Requests50,000 / month
  • 1 domain
  • 5 routes (subfolder paths)
  • 50,000 requests / month
  • Unlimited redirects
  • File serving (10 MB)
  • Edge analytics
  • Automatic SSL
  • Community support
Most popular
Growth
For teams routing real traffic.
$49
/ month, billed annually
$590/yr — save $118/yr
Requests5,000,000 / month
  • 3 domains
  • Unlimited routes (subfolder paths)
  • 5,000,000 requests / month
  • Unlimited redirects — wildcard & regex
  • A/B traffic splitting
  • Statistical auto-switch at 95% confidence
  • Managed sitemaps
  • Passthrough or generated sitemap XML
  • Team collaboration — up to 5 members
  • Admin, Editor & Viewer roles
  • API access & webhooks
  • Full edge analytics
  • Priority email support — 12 hr SLA
Agency
For agencies managing many clients.
$149
/ month, billed annually
$1790/yr — save $358/yr
Requests50,000,000 / month
  • Unlimited domains
  • Unlimited routes across all domains
  • 50,000,000 requests / month
  • Everything in Growth
  • Wildcard domains (Q2 2026 GA)
  • Join waitlist for wildcard rollout
  • Branded client portal
  • Branded login, invite flow, and collaborator shell
  • Unlimited team members
  • Audit log export
  • Dedicated Slack support — 4 hr SLA
Custom
Enterprise
For companies that need a contract.
Custom
RequestsCustom
  • Custom request volume
  • Custom domain limits
  • Everything in Agency
  • SSO / SAML
  • 99.99% uptime SLA
  • Audit log API
  • Custom data retention
  • Dedicated Customer Success Manager
  • Legal review & DPA on request

All plans include automatic SSL, edge caching, and the Furl dashboard. Payments processed by Polar. Annual plans are billed as a single charge upfront.

From the blog

Fresh reads on routing and growth

Practical playbooks for migration, SEO, and edge experiments.

Your domain.
Your rules. No PR needed.

Join 2,400+ teams routing traffic with Furl today.

Start routing for free· Setup in 5 minutes