"We built Furl because we were tired of explaining to clients why their blog couldn't live at /blog."
If you've ever tried to point /yoursite.com/blog to WordPress, or /landing to Webflow, you know the pain. The tools that make each section of your site best-in-class were never designed to share a domain. So you end up with a subdomain — blog.yoursite.com — which fragments your SEO, confuses your visitors, and silently hurts your brand.
Furl fixes this. It sits at the edge of Cloudflare's global network — 260+ locations worldwide — and routes incoming requests to whichever platform or server you've configured for that path. Nothing breaks. No code, no deploys, no DevOps.
Route any path — /blog, /docs, /shop, /app — to any external origin, invisibly. Supports Webflow, Framer, WordPress, Squarespace, Wix. Custom-origin support is coming soon.
NewRedirect Rules with Wildcard & Regex Support
301 and 302 redirects with named parameters (:slug), wildcard paths (/*), and full regex — matched at the edge. Bulk import up to 10,000 redirects via CSV.
NewCustom Domains with Automatic SSL
Add two DNS records. Furl provisions a TLS certificate via Cloudflare for SaaS the moment verification passes. Certificates renew automatically. Supports apex, www, redirect, and alias domain types.
NewA/B Traffic Splitting with Statistical Confidence
Split traffic between two origins at any ratio. No JavaScript, no flicker. Furl runs a two-proportion z-test continuously and can automatically switch all traffic to the winner when significance reaches your configured threshold (default 95%).
BetaEdge Analytics — No JavaScript Required
Real-time traffic analytics collected at the Cloudflare edge. Visitor identification uses a
daily-rotating hash of IP + User-Agent. Full IP addresses are
never stored.
Manage Furl programmatically via our tRPC API with team-scoped API keys. Receive real-time HMAC-signed webhook events for domain verification, A/B test winners, and configuration changes.
New200+
Teams in private beta
↑ from 12 launch-week signups
2.4B
Requests proxied to date
↑ 99.99% avg uptime
0.8ms
Median proxy latency
↓ p99: 3.2ms
NewRegex redirect support
Match complex URL patterns with capture group substitution. Set isRegex: true on any redirect rule.
NewCSV bulk redirect import
Upload up to 10,000 redirects at once. Row-level error reporting so you can fix issues without re-uploading the entire file.
UpdatedA/B test statistical model
Switched from chi-square to two-proportion z-test. More accurate for conversion rate experiments with unequal variant sizes.
UpdatedReal-time visitor counter
Active visitors in the last 5 minutes now stored in Cloudflare KV with a 5-minute TTL — sub-second updates.
BetaWebhooks with HMAC verification
Ten event types now live: domain.verified, domain.error, route.created/updated/deleted, redirect.created/updated/deleted, ab_test.started, ab_test.winner_declared.
NewAudit log
Every configuration change — who made it, what changed, when — stored in the audit_log table and queryable from the dashboard and API.
UpdatedKV propagation time
Route config now propagates to the edge in under 1 second on every save — down from ~3 seconds. All 260+ nodes update simultaneously.
What's coming next
Public beta is the beginning. Here's what we're working on for the months ahead:
- —Click and form conversion events for A/B tests — track conversions beyond URL visits, including custom JavaScript events.
- —Wildcard domain support — match any subdomain with a single rule. Essential for SaaS and multi-tenant applications. Agency plan only.
- —Advanced white-label controls — expand branded portal controls beyond login, invite flows, and collaborator shell branding.
- —Request rate limiting and WAF rules — protect your origins directly from the proxy layer without additional infrastructure.
- —Terraform provider — manage all Furl resources as infrastructure-as-code.
A note on pricing
We wanted to be transparent: private beta was fully free. Public beta introduces our pricing tiers, but we've kept the Starter plan free forever — 50,000 requests per month, no credit card required. If you were a private beta user, your account has been grandfathered onto the Growth plan free for 60 days.
We believe routing shouldn't have a paywall for individuals and small teams. If you hit the Starter plan's limits and want to stay free, email us — we'll figure something out.
Thank you to every person who tested Furl during private beta, filed a bug, suggested a feature, or just told a friend. This launch belongs to you as much as it does to us.
— The Furl Team